When Ford introduced the Bronco in 1966, it created a healthy shockwave in the sport-utility market. Prior to it, customers largely relied on Jeep, International, Toyota or Land Rover for their off-road needs. Interestingly, the Bronco was a kind of afterthought idea once Ford began developing the Mustang, the idea being a youthful, capable off-road vehicle to complement the new Mustang. It was spearheaded by much of the same group that thought up the Mustang, but the Bronco received infinitely less investment funding for development. The Bronco would rely extensively on existing Ford components, not unlike Mustang, but Lee Iacocca himself told the team to keep the expenses light because so much had been spent on the Mustang. It worked out brilliantly – Bronco gave Ford customers a small, fun, useful off-road vehicle perfect for trails, beaches, deserts, mountains and so on. It was popular and sold well, it immediately made the company profits and was liked both inside and outside the company. This 1972 Bronco is unlike anything Dearborn ever imagined. The subject of a custom frame-off restoration, the laser straight body is finished in Teal with a Black hardtop and fender flares, bumpers and other details. Powered by a Ford 5.0L Coyote V-8 engine and 6-speed automatic transmission, the engine breathes through a cold air intake, and is dressed to match the exterior of the Bronco. Riding on a 3-inch lift, the Bronco is equipped with all kinds of custom tricks like pushbutton start, air conditioning, power windows, power steering, Wilwood power disc brakes, an electric sunroof, a custom installed JVC head unit, AMP Research running boards and Warn front locking hubs with Method wheels wrapped with 35-inch BF Goodrich tires. The interior is as amazing as the rest of the truck, with custom Tan Italian leather upholstery, custom carpeting throughout, a full-size rollbar, custom gauge cluster, a center console with cup holders and much more.